{"id":85064,"date":"2008-01-07T17:14:27","date_gmt":"2008-01-07T17:14:27","guid":{"rendered":"http:\/\/www.feminissima.de\/?p=85064"},"modified":"2008-01-07T17:14:27","modified_gmt":"2008-01-07T17:14:27","slug":"brigitte-und-karstadt","status":"publish","type":"post","link":"https:\/\/feminissima.de\/index.php\/2008\/01\/07\/brigitte-und-karstadt\/","title":{"rendered":"BRIGITTE und KARSTADT &#8230;"},"content":{"rendered":"<p>ja, da staunt der Laie..Verbraucher-Info von gestern, live-site..<br \/>914015.<br \/>19 Uhr 12 in Berlin, hi!<\/p>\n<p>Nach mehr als 4% Anzeigenr\u00fcckgang bei<br \/>den Publikums-Zeitschriften&#8230;<br \/>werden neue Umsatzwege gesucht.<br \/>Mit &#8222;PRESSE&#8220; hat das kaum noch etwas zu tun, meint FEMINISSIMA:<\/p>\n<p>\nBRIGITTE h\u00e4lt mit Karstadt Di\u00e4t<\/p>\n<p>G+J macht sich mit Partnern f\u00fcr die Di\u00e4t stark. <\/p>\n<p>Eine umfangreiche Zusammenarbeit<br \/> startet die Frauenzeitschrift &#8222;Brigitte&#8220; <br \/>f\u00fcr ihre &#8222;Brigitte&#8220;-Di\u00e4t 2008. <br \/>Zwei Wochen lang bieten die Karstadt-Restaurants<br \/>(und eh l\u00e4ngst die Tiefk\u00fchlkost bei Karstadt, Anm. FEMINISSIMA)<br \/> Gerichte nach den Originalrezepten an, <br \/>die Perfetto-Feinkostabteilungen verkaufen speziell markierte Gerichte und Zutaten. <br \/>PoS-Werbung, Blow-up-Megaposter in M\u00fcnchen, Hamburg und Berlin <br \/>sowie Instore-TV machen auf die Aktion aufmerksam. <br \/>Zudem weist ein TV-Spot auf die Kooperation hin.<\/p>\n<p>Ein Sortiment an &#8222;Brigitte&#8220;-Di\u00e4t-Tiefk\u00fchlkost, <br \/>di\u00e4tgerechte Fertiggerichte und Snacks<br \/> sowie ein Di\u00e4t-Coach im Internet erg\u00e4nzen die Aktion. <br \/>Das 36-seitige Extraheft liegt der ersten Heftausgabe 2008 des Titels bei. <\/p>\n<p>Quelle: Werben&#038;Verkaufen, online.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ja, da staunt der Laie..Verbraucher-Info von gestern, live-site..<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-85064","post","type-post","status-publish","format-standard","hentry","category-femwirtschaft","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - 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